There are around 3 billion people in the world using social media in their daily life. People are more connected to each other on the social media. It is currently one of the best ways to promote business online and at the lower cost as compared to traditional marketing. There are many benefits of social media for business marketing, such as to increase brand awareness, get in touch with customers, humanize your brand, generate leads, boost sales and many more.
If your business isn’t active on social media networks then you as business owner missing out on many valuable customers and inexpensive marketing. With about 70% of people have at least one social media profile, your social media marketing campaigns have the potential to reach out to many people.
So if you are thinking about Why use social media for business? Which social media sites are best for your business? Which social media sites do you invest in? And which social media sites for business will provide the best ROI at the fewer cost? So, here is the answer to the questions, there is no need to be on every social media platform. You should be using social media platforms that your audience is in so you can get the value you want and give the value that they need.
Below I’m providing the list of social media sites for business & importance of social media in business to be on with the details about it. So let’s get started.
Social Media for Business
Facebook is by far the most popular and most used social media platform in the world right now, as it has more than 1.5 billion daily users. Facebook has the audience for every type of business, it is a great starting point for your social media marketing. Whether your business goal is website traffic, brand awareness, lead generation, or online conversions; Facebook will give you best results if used properly. [Learn more about Facebook Advertising for Business]
Advantages of Facebook Marketing for Business:
- Create awareness at the low cost
- Targeting local users and specific pages
- To promote events
- Engaging with existing and potential customers.
Instagram has owned by the same person who owns Facebook, named Mark Zuckerberg. Instagram has skyrocketed in the last couple of years in terms of active daily users and now reaches around half billion users. With that kind of coverage, you can see why a lot of business are getting the benefit of the free photo sharing platform. Instagram is amazing for all types of business but does mainly well with visually driven industry such as fashion, art, food, entertainment, and travel.
Advantages of Instagram Marketing for Business:
- Sharing Photos and Short video clips.
- Food-related, restaurants, retailers and other visual media.
- Businesses targeting the young audience.
- Sharing company culture and ‘behind the scenes’ insights.
YouTube is the largest and most popular video-based social media platform in the world. It allows users to watch and upload videos for free of cost. It is a fact that, YouTube is watched by more people than any television channel network. It is watched by over 2 billion active users per month, as well as YouTube videos get billions of views per day. Which gives your business the chance to share videos with a lot of YouTube visitors. YouTube has access to Google Adwords program, you can get the advantage of that as well.
Advantages of YouTube Business Marketing:
- Showing up in search results with rich video snippets in Google.
- Visual video content
- Geo-targeting videos based on your location
- You can get extra video views of the video is SEO optimized
Twitter is one of the oldest social media platforms, the micro-blogging site has been around 2004. It has more than 400 monthly active users. If you are trying to get the young audience to your social media then Twitter is definitely a way to go. Twitter has benefited business enormously by providing them vast outreach stage to interact with existing and potential customers. You can share photos, videos along with limited text space.
Advantages of Twitter for Business:
- Interact with customers and humanize your brand
- Answering questions and get feedback
- Releasing latest news regarding your business
- Widely used by news & entertainment industry.
LinkedIn is widely used by all kinds of industries with professionals, it follows Business to Business model. It has over 250 million monthly active users, most of them are employees and employers. LinkedIn has widely known ‘Social Media Platform for Business’. Here people include more accurate information about their employers, Job titles and work email than they do on other social media websites. You can use LinkedIn’s advertising platform to target consumers based on Job Titles, Age, Industries or their Employers.
Benefits of LinkedIn for Business Marketing:
- Working professionals
- Job seekers & employers
- B2B businesses to find clients
- Service industries
Pinterest is a powerful photo & video sharing social media website for business, users share new and can create the board to pin existing images, pictures. If your business falls within the creative industry or caters more to females, then Pinterest is the best Social Media for Business. It has over 170 million active monthly users. Out of those users, 80% are women, 90 are active pinners, and 85% users said they have purchased something because of Pinterest.
Benefits of Pinterest for Business Marketing:
- Female-focused companies to reach out to women, moms and more affluent customers.
- Fashion, art, home décor, food, photography or related businesses
- Promoting pins to targeted users.
Quora is a question and answer website where questions are asked, answered, edited and organized by users. Now that LinkedIn has disabled their popular answers feature, Quora is a great place for business owners to be. You can get exposure to Quora’s millions of monthly users worldwide and can demonstrate your expertise on almost any topic. Also, ask and get answered by experts in any industry.
Benefits of Quora Marketing for Business:
- Influencers from any type of industry.
- Promoting your business, products or services by writing about them.
- To share content from websites in topic focused on your profile.
Snapchat is one of the most trending social media apps in 2018. There are over 300 million monthly active users, and 70% of those are under 35 years. Snapchat allows users to send snaps either directly to another user or share with connected people. You can share a story (such as your business story) which is visible for up to 24 hours after it’s published. If your target market includes a large amount of young audience, then Snapchat is one of the more powerful Social Media App for Business of you.
Advantages of Snapchat for Business:
- To target young audience
- Share the latest news via pictures or small video clips
- To release behind the scenes of your company or business
- Great way to promote entertainment, art, influencers, travel, luxury, and restaurant industry.
In today’s era, Social Media is must for all types of business. After reading the blog, now you can understand which social media platforms are best for your business. So start using Social Media for Business.